CSB Published in Journal of Sustainability Research on Sustainable Purchasing Patterns

— March 25, 2020

The Journal of Sustainability Research published CSB’s report on sustainable purchasing patterns and consumer responsiveness to sustainability marketing messages. In a study conducted with IRI, CSB researchers found that products that have sustainable claims on their package are outperforming growth of conventional products in respective categories. Results showed that ~50% of the growth in the in-sample CPG market came from sustainability-marketed products.

To read the full report, click here.

New York University

Equal Opportunity and Non-Discrimination at NYU - New York University is committed to maintaining an environment that encourages and fosters respect for individual values and appropriate conduct among all persons. In all University spaces—physical and digital—programming, activities, and events are carried out in accordance with applicable law as well as University policy, which includes but is not limited to its Non-Discrimination and Anti-Harassment Policy.