CSB Published in Journal of Sustainability Research on Sustainable Purchasing Patterns

The Journal of Sustainability Research published CSB’s report on sustainable purchasing patterns and consumer responsiveness to sustainability marketing messages. In a study conducted with IRI, CSB researchers found that products that have sustainable claims on their package are outperforming growth of conventional products in respective categories. Results showed that ~50% of the growth in the in-sample CPG market came from sustainability-marketed products.

To read the full report, click here