Adweek features NYU Stern CSB's Sustainable Market Share Index™ in the article "Despite Pandemic, Demand for Sustainable Consumer Packaged Goods Has Grown."
Despite the pandemic, shoppers are paying attention to sustainability in household staples by buying more products labeled sustainable. Figures estimated by CSB Senior Scholar, Randi Kronthal-Sacco, show that environmentally-friendly items make up 16.8% of all in store purchases and amount to more than $131 billion.
As more consumers take initiative in buying planet-friendly goods, the gap between intention and action is shrinking. Brands and retailers risk being left behind if they do not prioritize sustainability.
Excerpt: "The findings provide more evidence that sustainability initiatives benefit business."
Read the full article here.
CSB Adweek Feature: Despite Pandemic, Demand for Sustainable Consumer Packaged Goods Has Grown
Monday, March 8, 2021