Forbes Features CSB Sustainable Market Share Index Study for Sustainable Retail Trend

A new Forbes article discusses how cost structures have deterred retailers from adopting sustainable business practices until now. Within the last 15 years, millennials have sought out sustainable brands and products, even offering to pay more for them. Citing CSB’s Sustainable Market Share Index study, the author explains how sustainability-marketed products grew by 50% in the consumer packaged goods industry from 2013-2018 despite accounting for under 17% of the overall market. 

Excerpt: “CSB Director Tensie Whelan told Forbes, ‘Across virtually every category of consumer packaged goods, sustainability is where the growth is, which I think tells you something about where consumers are... if you look at our data there is a massive shift in the last five years.’”

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