Tensie Whelan Comments on ETF for a ‘Conscious Capitalism’ Approach

Tensie Whelan comments on the Concious Companies ETF KRMA, from parent company Global X, which offers a chance for investors to support companies that are achieving successful financal performance in a responsbile, sustainable manner that highlight ESG characteristics.

Excerpt: "Tensie Whelan, director of the Center for Sustainable Business at the NYU Stern School of Business, told MarketWatch that KRMA’s approach looks solid, but she cautioned that investors should know what they’re buying. Because KRMA is agnostic about sectors, some investors may be surprised that the holdings aren’t the typical “impacting investing” core holdings — clean energy, for example.

Whelan has conducted research quantifying how certain companies improved their returns by adopting sustainable practices. She wants to encourage companies to consider what she calls a “return on sustainability investment,” and expects that eventually principles like the ones espoused in conscious capitalism will become the default."

To read the full article in MarketWatch, click here.