CSB and IRI Study Shows Sustainability is Surviving COVID-19

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Recent research by CSB and IRI showing that sustainability-marketed products continued growing during the COVID-19 pandemic is highlighted in a recent Food Business News article. The report tracked sales growth in more than a dozen food and beverage categories; in each case, the growth of products with a sustainability claim outpaced growth in the overall category. 

So far this year, sustainability-marketed products have improved their share of the US market by 0.6 percentage points to 16.8 percent in dollar terms.

Excerpt: "'Consumers recognize that they can influence brands to ‘do the right thing,’ and in these days of COVID-19, Black Lives Matter and climate change, doing the right thing has never been more important,' said Tensie Whelan, founding director and professor at the NYU Stern Center for Sustainable Business. 'Purchasing of sustainable products is a trend with staying power.'"

Read the full feature here.