In CPG Specialist's article, Randi Kronthal-Sacco, NYU Stern CSB's Senior Scholar, Marketing and Corporate Outreach, shares her latest Sustainable Market Share Index™ research findings that sustainability-marketed Consumer Product Goods (CPGs) have grown despite the pandemic.
Online market share for sustainability-marketed products grew 65% in 2020 alone. Consumers have exhibited a heightened awareness around sustainability during COVID-19 and are increasingly partaking in more conscious consumption.
This finding signals to CPG leaders to continue to communicate their sustainability practices to the public in order to keep driving high market share for eco-friendly goods in this sector.
Excerpt: “This year in particular, consumers have focused on brands that are doing good, not just environmentally, but socially as well."
Read the full article here.
CSB Featured in CPG Specialist: Sustainability in CPG Continues to Thrive
Monday, April 5, 2021