Tensie Whelan is quoted in an article discussing ESG, the backlash, and the corporates pushing it forward. " The idea behind ESG is that investors stand to make more money over the long term if they know how companies are dealing with risks and opportunities that aren't accounted for in traditional…
"Companies that make too-abstract claims about sustainability in their marketing and advertising might be better off opting for a more personal approach. And messages about improving health or saving money tend to be effective.
" Effective environmental sustainability messaging in corporate communications can enhance brand reach among consumers by up to a third, according to new "first of its kind" research that demonstrates how 'the sustainability amplifier effect is real.' Global PR agency Edelman published findings from…
The NYU Stern Center for Sustainable Business (CSB) and Edelman today released new, first-of-its-kind research, " Effective Sustainability Communications: A Best Practice Guide for Brands & Marketers ," uncovering which environmental sustainability claims are most motivating to consumers. The study…
"Responsible private equity investing involves more than providing a few ESG reporting metrics." The Road to Responsible Private Equity, a newly published whitepaper co-authored by Tensie Whelan and Chander Balakumar, CAIA features a robust academic review of the state of private equity, its…
Tensie Whelan and Ulrich Atz published a piece in Fortune on the inextricable relationship between human capital and the bottom line. The piece uses recent research and examples to argue that current reporting metrics are insufficient to understanding the financial impact of investing in employees…
Estimated results from companies participating in the study - Anheuser-Busch (AB), Hero Group, and Ingredion - included nearly $60 million in net present value (NPV) over 10 years.
NYU Stern Center for Sustainable Business is awarded its second grant from Visa Foundation for the EmpowHER sustainable finance program New grant expands the pilot EmpowHER: Career Development Program for Women in Sustainable Finance, bringing the total support to more than $500,000 NYU Stern Center…
CSB's Tensie Whelan was interviewed by Bloomberg TV for a segment on food waste. The piece discussed the environmental impact and upcycling solutions, while Whelan provides the financial perspective: "You're wasting the chemicals you put in, you’re wasting the water you paid for, you’re wasting the…
The lack of measurement and tracking is a significant contributor to the tension we continue to see regarding whether sustainability is a must-have or a nice-to-have for companies,' says Whelan, who has developed a model for calculating a return on sustainability investments that has been tested in industry case studies. 'There’s very little data to inform the dialogue.'
