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Naming Workshop


Room 5-50

Register Now

Join the Stern Marketing Alumni Group and fellow Stern and Kellogg alumni for a Marketing Workshop on Naming Principles and Approaches.

This event will give you tools and tips to enhance your ability to generate a meaningful, memorable name for your product or company. We’ll look at some creativity techniques that work well for naming and try them out on a real-life example. This will be a very interactive event, with many hands-on exercises. 

Whatever naming project you’re looking for inspiration on, come learn how to boost your naming creativity and generate some truly awesome names!

Facilitator Details: Jo Thorogood, Kellogg '93.  Jo is a Partner at The Sage Network, a group of ideation and facilitation professionals. Jo has worked with Fortune 100 corporations, small businesses, start-ups and non-profits, across a variety of industries.
Jo Thorogood, Kellogg '93

Price: $15.00

Unless otherwise specified, the deadline to request full or partial refunds for alumni events is 5 business days before the date of the event. To inquire about a refund, please email