Key findings of the report include:
- 60% of people under age 30 want to restructure our economy to deal with challenges like inequality and climate change, rather than just getting back to normal as soon as possible.
- 2/3rds of those surveyed say they experienced guilt and shame over their impact on the environment in the past year.
- As many as 73% of young people are willing to use public protests to raise awareness on the issues of today, including holding irresponsible companies accountable by organizing boycotts.
- In order to work towards a solution, 81% of young people believe brands are an essential part – and 85% want to share their ideas and experiences with brands to help solve the challenges facing humanity today.
Excerpt: "Young people are looking for a reset rather than a return to the status quo."
Read the full report here.