
NYU Stern CSB and Edelman partnered with nine consumer brands to study the environmental sustainability claims that best resonate with consumers.
NYU Stern CSB and Edelman partnered with nine consumer brands to study the environmental sustainability claims that best resonate with consumers.
NYU Stern Center for Sustainable Business (CSB) and Edelman developed a cutting-edge research initiative to identify which environmental sustainability claims, when authentic, best resonate with consumers. CSB and Edelman partnered with nine iconic consumer brands across apparel, household items, food and beverage, and technology to test more than 30 marketing claims. The goal of this effort is to equip brands with the most effective communication strategies that refine positioning and empower marketers to deliver sustainability as a driver of consumer preference.Â