Circularity & Innovation
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Apparel companies are incorporating circularity principles across many parts of their value chain - from prioritizing new packaging design and take-back programs to creating resale and clothing take-back programs.
Sustainability Strategy: Circularity & Innovation
Sustainability Strategy Definition: Company invests in innovation to achieve new circular business models which focus on product takeback and innovative design methods
Mediating Factors:
- Operational Efficiency: Optimize corporate and supply chain efficiencies to lower cost and increase profits
- Innovation: Create new revenue streams using sustainable business models
- Customer Loyalty: Attract an increasing number of conscious buyers & consumers, while reducing retention costs
- Risk Management: Encourage risk mitigation and resilience within the value chain
- Sales and Marketing: Increase volume of sales through brand and marketing policies
- Media Coverage: Increase a company's media presence with the development of both traditional and social media content
Mapping Sustainability Strategies, Practices, and Sub-Practices Across the Value Chain
