green mail icon Sustainable Brand Marketing & Communications


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Apparel companies are investing in strategies to promote their sustainability efforts through compelling brand marketing and awareness campaigns. 


Sustainability Strategy: Sustainable Brand Marketing & Communications

Sustainability Strategy Definition: Company invests in marketing and education around sustainability through engagement campaigns and branding

Mediating Factors:

  • Customer Loyalty: Attract an increasing number of conscious buyers & consumers, while reducing retention costs
  • Employee Relations: Improve employee workplace culture and retain talent
  • Media Coverage: Increase a company's media presence with the development of both traditional and social media content
  • Sales and Marketing: Increase volume of sales through brand and marketing policies
  • Supplier Relations: Improve upon the relationships between the company and its suppliers
  • Stakeholder Engagement: Improve goodwill amongst the broader stakeholder community (i.e. NGOs)
  • Risk Management: Encourage risk mitigation and resilience within the value chain
 
Mapping Sustainability Strategies, Practices, and Sub-Practices Across the Value Chain

strategies, practices, and subpractices of marketing and communications

Sustainable Brand Marketing and Communications Walkthrough

Interested in learning how your company can invest in sustainability strategies like marketing and communications? NYU Stern CSB offers a deeper dive into the practices, sub-practices, mediating factors surrounding this sustainability strategy.

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Monetization Toolkit

Ready to explore other monetization toolkits for different sustainable strategies? Explore NYU Stern CSB's Excel Toolkit that we use to help organizations understand how investing in sustainable practices including branding and communications is a benefit for their bottom line.

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